Inspiration

"Is it possible to touch somebody's heart with design?
...it has to come from my heart, it has to be true and sincere. The audience of my design piece will feel if I'm honest. Just like the way my friends know instinctively if I'm being authentic. If I'm true, if I have the guts, if I have the passion, my message will get through."

From the book "Sagmeister -made you look- another self-indulgent design monograph (practically everything we have ever designed including the bad stuff)" New York, 2001.